I volunteer for Fil Fest USA, a non-profit organization that celebrates Filipino American culture through a festival, food, and other celebrations and partnerships with local organizations.

Project brief

An independent rebranding exploration for FIL Fest USA, reimagining the festival’s visual identity to appeal to a broader, modern audience. The concept explores a refresh of the traditional Filipino sun iconography, transforming the existing sunburst and heart motif into a more contemporary identity while retaining its connection to Filipino culture and national symbolism.

This project is a personal, unofficial design exploration and is not affiliated with or commissioned by FIL Fest USA.

action items

• create a complete branding guide for the first option